Typesetting, as with cover design, is the melding of craft and technology.

A beautifully typeset book works a little like magic, effectively mastering the art of invisibility – or as former Head of Design at Google Irene Au said, “Good design is like a refrigerator – when it works, no one notices, but when it doesn’t, it sure stinks.” Book interior styling is not ‘one-size-fits-all’ – an enhanced reading experience is derived from careful and well thought out design decisions made at the outset of the project, meticulous attention to detail throughout and a thorough knowledge of the technical process.